Browns, the iconic luxury fashion retailer, in partnership with Alexis
Gauthier’s 123V plant-based concept, introduces ‘The Cult of Winter’, a bespoke dining
experience conceptualised exclusively for the upcoming season.
‘The Cult of Winter’ is an invitation for guests to experience warm, delicious vegan cuisine by
the Award-winning chef and to delight themselves with a surprisingly cosy outdoor dining
experience.
The Cult of Winter Menu
Introducing the concept of seasonality in sushi or plant-based food is rooted in an innovative
approach that elevates the dining experience by celebrating the purest, most exquisite
natural flavours of the season. Think butternut squash, beetroot sweetness, sweet potato
and Aberjain sauce and how these can introduce a signature. The concept's creative depth
is perfectly showcased by our Ratatouille roll, a boundary-pushing sushi transformation that
reinvents classic winter flavours.
The food embraces the intense, deep comfort, converting the sceptical through sheer
deliciousness, with a sense of indulgence that challenges the notion that plant-based dining
can’t be rich or decadent. Rooted in a fundamental artisanal technique, it’s a luxury choice
due to its style and playfulness.
The Cult of Winter style haven
The location of 123V Browns, at the heart of a gastronomic and style universe, offers a
secret little slice of evergreen haven where one can escape the city rush with a bite to eat
and a glass of wine amongst mature fern gardens and trees. A small terrace that can
surprise you as a perfect Winter outdoor experience. The terrace is perfectly appointed with
ambient heating to ensure a continuous sense of warmth and refined comfort.
Rachel Costa, Managing Director at Browns, said: “Our mission remains to offer a truly
holistic luxury experience through fashion, beauty and food at our flagship in Mayfair. The
introduction 'The Cult of Winter' provides a seasonal dining experience to delight our
guests at 123V Browns.”
Alexis Gauthier, “123V has proven to be a retreat to discover, and we are excited to keep
this momentum and cultivate creative and forward-thinking cuisine, thoughtfully
conceptualised and surprise our guests, inviting them to a Winter unexpected experience
combining seasonal plant-based food with an all-vegan wine list.”
For the full experience, customers who book the Winter menu and include the code
BROWNS20 in their note will receive a 20% special offering in the store.
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