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Amazon Prime Big Deal Days has exactly what you’d expect a mega-sale on the shopping giant to have: lots and lots of steep discounts on items across every category you can think of. It’s a lot to go through on your own, which is why Men’s Journal is always on the lookout for the best deals on men’s clothing, useful outdoor gear, and the best products from brands we know and love. With the sale live between October 10 and 11, 2023, a steep discount on one specific jacket from the highly-touted Columbia checks all three of those boxes.

The Columbia Men’s Ascender Softshell Front-Zip Jacket is a beloved outer layer from a company that knows a thing or two about quality outdoor gear. It’s maintained a 4.7-star rating after nearly 17,000 reviews—numbers that show how satisfied customers have been with this jacket. With Prime Big Deal Days—a.k.a. October Prime Day—upon us, this jacket, one that deserves a place in your closet, can be had in numerous colors for as low as $60, nearly 50% off of its original $115 price tag.

Columbia Men’s Ascender Softshell Front Zip Jacket, From $60 (was $115) on Amazon

Courtesy of Amazon

[From $60 (was $115); amazon.com]

Get It

This jacket is the perfect layer for all but the coldest, wettest winter days. It’s made of 100% polyester with Columbia’s Comfort Stretch feature that won’t restrict movement on the trail or on the way to the office. It’s also constructed to be water- and wind-resistant, keeping you protected from rogue fall showers and winter winds that can ruin your day. Functional touches, from an abrasion-resistant chin guard to an adjustable hem and cuffs, make this layer an absolute steal at a fraction of its normal price.

The Ascender jacket is an outstanding take on a deceptively simple garment, a softshell jacket that works great as a singular layer in cool weather and a middle layer in cold weather. It’s thick enough to provide crucial warmth and breathable enough to wear for leisure. But the fact that this jacket looks equally at home on a remote trail as it does in a white-collar office is a testament to both its versatility and quality—but you don’t have to take our word for it.

Reviews of the Columbia Ascender Jacket on Amazon reveal that the jacket’s biggest fans love its durability. “I bought one of these jackets about 4 years ago,” one review says. “I pretty much wear it all the time and it still looks great!” After buying a second one in a different color, their enthusiasm did not wane. “Both repel water and keep you nice and warm. The quality of the jacket is great! I haven’t had any loose threads, holes, or stitches coming off and I’ve had this second one for almost a year now.”

And it’s not as though the Ascender isn’t getting put through its paces. Another reviewer says “If you’re looking for an outer-layer jacket for cold weather multilayering, this is what you’re looking for,” after a trip to South Dakota in the winter with average temperatures between 10 and 20 degrees. “The feel and look is great. I love the inside, it’s both cozy and roomy at the same time. It doesn’t choke your arms or anything with excessive inside lining.”

With select sizes as low as $60, the Men’s Ascender Softshell Front-Zip Jacket is a limited-time offer. Given its popularity and versatility, we wouldn’t be surprised if it sold out before Amazon’s October Prime Day event is over. So, if you’ve been looking for a durable, stylish jacket to get you through the winter months, don’t dilly-dally—even if it doesn’t sell out, this deal will only be around through October 11.


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