Vivobarefoot Inspires Freedom with the ‘Free Your Feet’ Campaign

THE HUMAN NATURE CAMPAIGN UNVEILED

A bold stand against the hidden constraints of modern life. Vivobarefoot today unveils its new campaign and initiative with its powerful new brand message, “Free Your Feet”, a call to action to break away from artificial comforts that quietly weaken our bodies, disconnect us from the earth, and damage the planet we walk on. This is an invitation. A call to rise. To shake off the numbness, the noise, the over-designed illusion of progress. Our ancestors made footwear to protect their feet – never to disconnect them.

Somewhere along the way, footwear lost its path. Shoes became rigid and narrow. Thick sneaker soles dulled our connection to the ground. Over time, our feet have been constrained, muted, and reshaped. For generations, the shoe industry has wrapped feet in softness and sold it as freedom. But real freedom doesn’t come with padding—it comes from the ground up. Humans are born with 95% healthy feet, yet 77% of people develop foot problems in their lifetime, often due to restrictive, cushioned shoes that limit natural movement. Vivobarefoot creates footwear designed the way humans evolved to move, natural, connected, and free. Scientific studies show that wearing Vivobarefoot can increase foot strength by 60% in just six months.

“You were made to feel everything,” says Galahad Clark, Vivobarefoot Founder. “To grip dirt, to dance over rocks, to move like a creature with instincts instead of a cog in a machine. When you free your feet, your feet wake up and your body follows. Your mind follows. Your life follows.” “When you free your feet, you free your whole self,” says Galahad Clark, CEO at Vivobarefoot. “We’re not meant to live inside boxes — not for our bodies, not for our minds, and not for our feet. This movement is about breaking those constraints and reconnecting with what’s real.”The world isn’t some sanitised treadmill. It’s raw, unpredictable, untamed—just like humans are supposed to be. Vivobarefoot’s “Free Your Feet” campaign invites everyone to be:

• Free to feel – Vivo’s thin, flexible soles restore sensory connection with the ground, improving balance and coordination.

• Free to reconnect – When we’re free to feel naturally, we move better, live more connected, and rediscover our true selves through deeper connection to body, mind, and nature.

• Free to act – Over 20 billion pairs of shoes are produced each year — and more than 90% end up in landfill. Freedom means choosing better and acting with intention to support brands striving for a regenerative future.

It’s time to rip off the rubber straitjackets. Let your feet breathe, feel, and fight. Step out of the cushioned cage and back into the real world. Because freedom starts at the feet—and if you can’t feel the earth, what else are you missing? Free your feet. And the rest will follow. “Free Your Feet” is about more than footwear. It’s about reclaiming our human design, awakening our senses, and finding freedom in natural movement.