HanesBrands (HBI), the largest supplier of collegiate fan apparel, has announced a primary apparel partnership with the University of Southern California (USC). The ten-year agreement gives HBI exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that will expand the University’s retail footprint. Originally Published at Fibre2Fashion
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US’ HanesBrands announces primary apparel partnership with USC
By Fashion Editor1 Min Read