Untuckit is continuing to expand its reach.

The company, which was founded in 2011 as a direct-to-consumer men’s shirt brand designed to be worn untucked, is moving into big and tall sizes.

Untuckit has signed a deal with Destination XL Group, the nation’s leading men’s big and tall retailer, to offer extended sizes in its flagship shirt assortment.

“Our customers have asked, and we listened. We’re excited to team up with DXL to fit even more guys who want the perfect untucked shirt,” said Untuckit founder Chris Riccobono. “We think combining DXL’s perfected big and tall fits with Untuckit’s high-quality fabric and untucked length will hugely affect the big and tall space. We’re excited to finally answer the call from guys who love our shirts and have consistently asked us to make larger sizes.”

Harvey Kanter, DXL’s president and chief executive officer, called the deal “a true strategic alliance,” adding that the companies worked together to design fits specifically for the big and tall customer. “We are excited to give men yet another choice to create their own style and wear these sought-after, on-trend styles. We want every big and tall man to feel and look his best, and this collaboration speaks to that.”

The shirts are available in sizes 2XL to 4XL in regular fits, 1XL to 4XL in tall and 1XXL to 4XXL in extra tall. The collection will be available on the DXL website with select stores offering styles to try on for fit.

In addition to this deal, Untuckit is working with Indochino on a test where each company will offer the other’s merchandise within their stores.

Drew Green, CEO of Indochino, and Aaron Sanandres, CEO of Untuckit, worked together to install shoppable Untuckit displays within three Indochino stores in Vancouver; Roseville, Calif., and Aventura, Fla. In addition, the Untuckit stores in Brookfield Place in New York, West Edmonton Mall in Canada and the West Village mall in Dallas have added Indochino displays. Although these displays are not yet shoppable, they give the Untuckit customers a chance to see the pieces in person and feel the fabrics.

The plan is to test the concept and then evaluate the results to determine its viability and potential rollout next year. According to an Untuckit spokesperson, initial results look promising, but it’s too early to make predictions on the long-term viability of the partnership.

Untuckit has more than 80 stores around the U.S., Canada and the U.K.


Source link