MILAN — The upcoming edition of Pitti Uomo is bound to take visitors on a global trip, with a rich lineup of exhibitors, events and special sections that tap into different geographies.
Tommy Hilfiger is returning to the menswear showcase, scheduled for June 17 to 20, to introduce a line within its men’s universe. Dubbed Tommy Icons, it focuses on what the company calls “dress casual” of “soft tailored” menswear looks. The American powerhouse — which had taken part in Pitti Uomo in 2017 — will host an official presentation at the fairgrounds Fortezza da Basso on the trade show’s first day.
Backstage at the Tommy Hilfiger spring 2025 ready-to-wear show at New York Fashion Week.
Nina Westervelt/WWD
As reported, a focus on Japan is provided by the fair’s guest of honor, Homme Plissé Issey Miyake, as well as the collaboration with the Japan Apparel and Fashion Industry Association for the J Quality section.
Marking another stop in the fair’s world trip, Pitti Uomo is mounting Code Korea, a new section spotlighting fashion brands from South Korea, the season’s guest nation, headlined by guest designer Post Archive Faction, as reported.
It’ll be flanked by China Wave, introduced last year; Scandinavian Manifesto; Promas showcasing French menswear brands, as well as ICEX, supported by the Spanish Institute for Foreign Trade.
Other international incursions will include Bikkembergs’ footwear capsule collection with Gosha Rubchinskiy; Icecream, the brand founded by Nigo and Pharrell Williams, as well as British beachwear brand Orlebar Brown.
Organizers said Tuesday that Pitti Uomo’s June edition will attract 730 confirmed exhibitors, 43 percent of which hail from abroad. The event will measure up against a challenging global trade landscape and slowdown in luxury and fashion spending.
“Pitti Uomo is here. This is the important message,” said Antonio De Matteis, Pitti Immagine’s president and also chief executive officer of Kiton. “I meet with buyers throughout the year, outside Pitti Uomo, and I can confirm that the event remains of the utmost importance for brands and retailers.”
“After a difficult 2024 and not an easy start to 2025, with some announcements that can certainly spur concern, we want to kick off Pitti Uomo with determination, optimism and positivity,” he offered, without directly addressing President Trump’s tariffs but likely referring to them.
According to preliminary data provided by Confindustria Moda, exports of Italian menswear inched up 0.1 percent last year to 9.5 billion euros, with key extra-European contribution coming from the U.S., up 1 percent; China, up 20 percent; Japan, up 11.5 percent, and the United Arab Emirates, up 32.4 percent.
Overall fashion exports amounted to 90 billion euros in 204, said Matteo Zoppas, president of the Italian Trade Agency.
The Homme Plissé Issey Miyake fall 2025 men’s collection.
Courtesy of Homme Plissé Issey Miyake
Pitti Uomo — which has officially received the “Italian Historical Trademark” seal from the Ministry for Enterprises and Made in Italy and the Italian Trademark and Patent Office — is hoping it can equal the attendance tally of 11,600 buyers and 15,000 overall visitors it registered a year ago.
In addition to its three guests which, as reported, also include Niccolò Pasqualetti, the upcoming Pitti Uomo is bound to spotlight denimwear with the return to showcase of Italian brand Replay, the debut of Universal Overall, the U.S. workwear label recently added to the WP Lavori in Corso portfolio of brands distributed in Europe, as well as Guess Jeans and Rag & Bone.
Themed around cycling, the 108th edition of Pitti Uomo is to spotlight that sport with a dedicated selection of cycling apparel and accessories brands in the revamped I-Go-Out section dedicated to outdoorsy fashion. Last year Pitti Immagine had bowed a new stand-alone fair, called Becycle, held at Florence’s Stazione Leopolda venue, which in 2025 is being folded into the main Pitti Uomo event.
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