Diesel North American chief executive officer Stefano Rosso is a gamer. He grew up playing Atari but, in his words, life took over, and he put games on the back burner to start a career in fashion.
But on Thursday, Rosso and his partner Furio Garibaldi will launch D-Cave, a lifestyle gaming pop-up shop that bridges the gaming, fashion and music worlds.
“I’ve always been a player but never professionally. Recently, I was able to rediscover how much this environment has been growing,” he said. “It’s time to bring all of the elements of the lifestyle of gaming under one roof. This is almost a dream come true for people like me who have been playing since they were kids.”
D-Cave will be open at 415 Broadway through March 1, and will offer gaming and music programming over the three days. The two-floor pop-up will host a marketplace and music on the first level and dedicate the second floor to gaming events such as a FIFA gaming tournament with the New York City Football Club and New York RedBull FIFA players, Fortnite with Nate Hill of FaZe Clan and DrLupo, and an appearance from competitive fighting game player Justin Wong.
Rosso tapped Fool’s Gold

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Originally Published at WWD.com