242 Mulberry, the brainchild of Chris Echevarria, marks his inaugural foray into retail in his hometown, SoHo. Offering an eclectic mix of apparel, footwear, accessories, books, magazines, and curated vintage, this space serves as the nexus for Blackstock & Weber, ACADEMY, General Store, and Echevarria’s creative ventures.
Designed by Hayley Bridget Interiors, the space reflects a blend of classic, traditional, and refined aesthetics, resonating with Echevarria’s concept of “comfortable retail.” 242 Mulberry is further adorned with commissioned artwork by Michael C Thorpe, an artist known for his fabric-based paintings, and equipped with custom Walnut bookshelf speakers by Devon Ojas.
Echevarria’s dedication to preserving and evolving men’s retail culture, coupled with the meticulous curation of products and space, offers a unique shopping destination in the heart of New York City.
Image Credit: 242 Mulberry
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