Puma has announced a partnership with Lemlem, an African ready-to-wear brand founded by Liya Kebede. The collection blends Lemlem’s bold aesthetics with Puma’s sportswear innovation, featuring apparel and footwear like the Puma x Lemlem PWR XX Nitro shoe and Low Impact Bra. Sustainability is a focus, using fabrics with at least 20 per cent recycled materials. Originally Published at Fibre2Fashion
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