Vice President and Artistic Director of FRED, Valérie Samuel, expressed her enthusiasm for this partnership, stating, “We are very proud to welcome BTS’ Jin into the FRED family. His radiant energy, artistic qualities, values, and high standards constantly push him to excel, strongly resonating with those of our Maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre. We are looking forward to working with him and unveiling our future projects together.”
Jin’s involvement with Maison FRED promises to bring a fresh and dynamic perspective to the brand, aligning perfectly with its legacy of elegance, creativity, and a zest for life. This collaboration is anticipated to inspire a new era of innovation and excellence for the brand to connect with Gen Z and Millennials.
Image Credit: Maison FRED
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