With sculptural forms and sleek lines, the new Essence collection will broaden consumer perception of Pandora to that of a full jewellery brand.
Global jewellery brand Pandora has today announced the launch of Pandora Essence, a contemporary and sculptural collection inspired by the simplicity of organic shapes from nature. The 50-piece collection has been designed for everyday wear, and features rings, necklaces, and a variety of earrings. Pandora Essence is crafted with materials such as sterling silver, 14k plated gold, and cultured pearls.
The expansion of the brand’s collections across new aesthetics and in a range of materials and categories – in addition to its signature sterling silver charms and bracelets – is an integral factor in Pandora’s growth strategy, Phoenix aims to elevate brand desirability and change consumer perception of Pandora, from primarily offering charms and bracelets into a full jewellery brand.
To capture the new collection, Pandora has worked with award-winning photographer Craig McDean and model Jocelyn Corona as part of the wider Be Love campaign.
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