mmERCH leverages generative design to create blockchain-enabled one-of-one clothing collections that push the boundaries of the fashion industry as it is known today. This fusion of blockchain technology and artificial intelligence taps into generative algorithms and created items are paired with digital twins to back the authenticity of products.
The blockchain-enabled Web3 fashion startup recently secured $6.4 million in seed funding and mmERCH is preparing to release its inaugural collection in April 2024. “This investment marks a strong step towards realizing our vision of ‘neo-couture,’” says mmERCH founder and CEO Colby Mugrabi, “Offering collections of unique, one-of-a-kind products that have evolving digital and physical utility.”
mmERCH sees the potential to make a modern brand and platform that redefines the what, why and how of fashion.
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