Lucky Beverage Company’s debut merch collection drop shares more than just t-shirts, hats, hoodies and bombers—it shares the brand’s story and enduring spirit that sets it apart.
Origins is a modern, unisex merch line with pieces that spread uplifting messages like “Today was a Good Day” and the brand’s signature message, “Freedom to Fly.” Select items include “777” on the neck label, which give recipients the chance to win prizes, including a free case of Lucky Energy and a $500 flight gift card to travel the world.
Richard Laver, the founder of Lucky Energy, is the youngest survivor of the Delta 191 flight that killed his father and 136 others. Although he survived the crash at the young age of 12, he suffered from depression and was homeless by 27. Resilient individuals who rose against adversity are the stars of the campaign images for Origins.
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