Matchesfashion Founder Leads $5 Million Investment in CDLP
CDLP, the Stockholm-based men’s brand of “sustainable luxury essentials,” has closed on a $5 million investment round led by Matchesfashion founder Tom Chapman and Swedish-American entrepreneur Cristina Stenbeck.
Founded by film director and photographer Christian Larson and entrepreneur Andreas Palm, CDLP offers men’s undergarments, including boxer-briefs, boxers, briefs, trunks and long johns made with Lyocell, and socks made with bamboo. The best friends-turned-brand founders launched the brand in 2016 and were inspired after Larson shot a campaign for a British lingerie brand and felt that women have more options than men when it comes to underwear.
CDLP, which is an abbreviation of the phrase “un cadeau de la providence,” has since added socks, swim shorts and trunks made from Econyl, and expanded its wholesale business, selling at stores such as Mr Porter, Matchesfashion, and NK (Nordiska Kompaniet) in Stockholm. It recently launched a line of T-shirts, handcrafted in Portugal from Lyocell and pima cotton, that retail for $79. Next month, it will launch a subscription service and it is also planning to expand into active/performance underwear.
“We don’t want to pick a fight with Nike, but want to provide our customer with an elevated activewear option and mobility,” they said.
Wholesale currently accounts for
Originally Published at WWD.com