Celebrating the 50th anniversary of the iconic character Lanvin en Bleu, the brand has crafted this collection to capture the essence of Hello Kitty’s playful charm. Each piece showcases Hello Kitty, also known as Kitty White, in a whimsical pose, winking and dressed in a fashionable outfit, embodying the “KAWAII DIVA” theme. Notably, the dress that Hello Kitty is inspired by Jeanne Lanvin, the founder of the company who passed away in 1946.
This collection is expected to be a hit among Gen Z and Alpha consumers as they have grown up with Hello Kitty as a familiar character, evoking a sense of nostalgia. Released on June 6, 2024, this collection offers fans a unique blend of Sanrio’s iconic character with Lanvin’s sophisticated style.
Image Credit: Lanvin en Bleu