Carhartt is collaborating with home-improvement store Lowe’s for a collection of apparel that will be available on Lowes.com and in select stores nationwide.
The collection will feature Carhartt’s iconic duck jackets and vests, as well as hoodies, T-shirts, workwear pants and beanies. Currently, the collection is available at roughly 250 Lowe’s stores across the Northeast, Midwest and Pacific Northwest. Approximately 250 additional stores in Texas, the Southeast and California will see the addition of the Carhartt range in early 2024.
The rise of Carhartt’s popularity outside of trade professions has grown significantly since its inception in 1889 when the brand was founded by Hamilton Carhartt in Dearborn, Mich., ushering in the era of high-quality work clothing for manual laborers.
Today, Carhartt has become a staple with the fashion crowd, ranging from stylists to influencers and models, and making a crossover into mainstream fashion with its Work in Progress sub-label that was launched in 1989.
Carhartt is no stranger to collaborations, and has released several iterations with famed brands such as Marni, Palace, A.P.C., Sacai, J. Crew, Nike SB and others.
Lowe’s is no stranger to the fashion arena. In spring 2021, it partnered with designers Jason Wu, Rebecca Minkoff and Christian Siriano during New York Fashion Week with a curated edit of home decor pieces which served as the backdrop to their runway shows — all shopable at Lowes.com, with straight-off-the-runway curations that included lighting, patio furniture, flooring and building materials.
The Carhartt collection is available for purchase now with prices at $19.99 for the knit hats, $59.98 for the hoodies, $79.99 for the duck insulated vests and $139.99 for the gravel duck hooded insulated work jackets.
To celebrate the partnership, Lowe’s MVPs Pro Rewards and Partnership Program members will earn three bonus points per dollar on select Carhartt apparel until Oct. 27 and during the annual PROvember sales event in November.