The first event, held in collaboration with Pinterest, was a retreat in Hudson Valley, New York. This gathering was set in a picturesque outdoor environment. The initiative included activities such as denim customization, live music, and a movie night. The second event took place at Pacsun’s Soho flagship store, where visitors were invited to explore the new Fall collection. The day featured interactive activities such as DIY embroidery, live DJ music, and giveaways, including a complimentary pair of Reebok shoes for the first 200 guests. The store also featured interactive displays linked to Pacsun’s Fall Pinterest board, making the shopping experience more dynamic and connected to the campaign’s digital presence.
Image Credit: Pacsun
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