Gu has teamed with Engineered Garments for its next collaborative collection.
The New York-based Engineered Garments, designed by Daiki Suzuki, is known for its modern interpretation of American workwear and military pieces.
The collection, called “Manhattanism,” features five pieces inspired by ’70s New York. Suzuki said the term ”originated in the construction industry, where it was used by several notable architects. I first learned it from the title of a column in a magazine published in New York in the late 1970s. Literally, it refers to a style of architecture and urban planning, but I personally take it as Manhattan-style fashion.”
He said in the ’70s, the trend in New York was for “Manhattan-like styles, such as sneakers with suits, or sweatpants with blazers.” So when creating the collection, he thought about that time from three perspectives: “the image of that period, that of Gu, which has recently joined the ranks of retailers in New York, and our EG brand, which calls New York home — and finally settled on the theme of Manhattanism style and started designing this collection.”
Gu, a division of Fast Retailing, opened its first U.S. store last September at 578 Broadway in SoHo.
The collection features a padded shell parka with adjustable hem and functional hunting pocket; a heavyweight heathered sweatshirt; a shawl-collar knit cardigan with cables and elbow-patch-style details, and a fleece pullover with concealed front opening. It will retail for $49.90 to $99.90 and will be sold at the Gu stores and online in the U.S., Japan, Taiwan, Hong Kong and China. The product will be available online and at Gu’s SoHo store on Dec. 5.
The collection will be offered at Gu’s SoHo store on Dec. 5.
Courtesy of Gu
Suzuki said that although it hasn’t been determined if he will continue to work with Gu in the future, he was pleased with how this partnership evolved.
“The most important condition for collaboration is whether you can trust the people you work with,” he said. “The Gu production and planning teams involved in this collaboration were both highly motivated and had a great deal of experience and knowledge, so I believe I was able to participate in the best possible environment. When collaborating, I am conscious of a different or wider range of customers than my own brand, and think about how I can appeal to those targets.”
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