SENIQ emerges as a new modern outdoor apparel brand with a mission to empower active, confident women who prioritize both fashion and function. Founded by Madison Poitinger and Valentina Lorek, SENIQ draws on over a decade of combined experience in retail, particularly in outdoor apparel. SENIQ is a product of recognizing the lack of products tailored to female customers in the outdoor industry.
The outdoor apparel brand aims to challenge traditional norms in the industry by celebrating femininity and encouraging women to embrace their athleticism and personality through bold styling choices. By blending technical performance with trendy designs, SENIQ bridges the gap between streetwear and trail gear, promoting versatility and confidence in any setting.
With its launch collection, ‘Trail System,’ SENIQ redefines hiking attire. From the Trailmix Pant to the Dirtpop Jacket, each piece in the collection is crafted to deliver unmatched performance without compromising on aesthetics. The color palette reflects nature-inspired hues, offering options that resonate with outdoor enthusiasts.
Image Credit: SENIQ
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