Bleacher Report is stepping up its fashion game with its second annual The Drop-Up, an event dedicated to sneakers, fashion, music, art and expression through the lens of the NBA.
The two-day event that brings the sports media and web site’s B/R Kicks channel to life kicks off at 459 W. 15th Street in Manhattan on  Dec. 12 with a VIP viewing, and opens to the public on Dec. 13 with activations for clothing customization and sneaker donations with It’s From the Sole charity. There will also be an arcade-style claw game called the Key Master Machine, where attendees can play for a chance to win prizes, and marked selfie areas to take photos of their style, including a 1/87th-scale version of Times Square for a branded photo shoot.
Last year, nearly 2,000 attendees visited the one-day event, which included a sneaker wall display of “the greatest sneakers of all time,” the debut of Adidas’ laceless basketball sneaker, and various merchandise drops.
This year, Bleacher Report is leveraging its partnership with StockX for a “Sneaker of the Year” fan vote for the top 10 sneakers of 2019 where select fans will win each of the 10 pairs, and hosting panel discussions titled “Sneaker

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