Billionaire Boys Club is entering a new chapter with the official split of its U.S. and European divisions.
Beginning with the spring collection, the two brands will operate separately, with Billionaire Boys Club EU acting as the premium tier of the company led by chief executive officer Craig Ford and creative director Ross Westland. Billionaire Boys Club and Icecream creative director Joseph Au oversaw the Billionaire Boys Club EU spring collection, and passes his responsibility to Westland.
“The brand had to evolve to be able to grow,” said Billionaire Boys Club and Icecream founder Pharrell Williams. “We have great partners globally that worked with us to move with us. We have grown every year but at a pace that works for us. ‘Slow and steady wins the race’ should be our other motto.”
Ford said, “​Despite initiating and executing our own collections we’ll remain an authentic ​incarnation of the brands’ original vision and we’ll continue to push it forward, with a focus upon high-level fabrication and an ever-evolving product range.”
Williams launched Billionaire Boys Club and Icecream in 2004. A fan of the brand of A Bathing Ape, Williams met with that brand’s founder, Nigo, and started discussing BBC and Icecream with him. This

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Originally Published at WWD.com