The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical necessity and everyday luxury. While engineered with discreet pockets for breast forms, Selma’s wire-free, smooth silhouette functions beautifully as a premium everyday T-shirt bra. This dual identity gives your fitters a powerful crossover tool, allowing them to seamlessly introduce a post-mastectomy style to the general market customer demanding ultimate comfort.
This season, Anita expands Selma’s universal appeal with Crystal, a delicate cream-white that joins the successful Rosewood colorway. It is a fresh, sophisticated neutral that instantly modernizes the display wall.
From a business and fit perspective, Selma minimizes inventory risk with smart, premium technical features:
Invisible Support: The soft, breathable spacer cups offer a lightweight, molded fit that disappears under clothing, hitting a major consumer demand.
Smart Size Escalation: Available in A–D cups and 32–42 bands, the bra adapts to larger sizes with wider lace-trimmed straps and double-layered power tulle backs, ensuring premium performance across the entire size run.
This versatility makes Selma especially relevant as we look ahead to October. Breast Cancer Awareness Month is an important time to evaluate how well your assortment serves a deeply loyal, yet often underserved, demographic. With decades of expertise, Anita Care proves that clinical function never has to mean sacrificing femininity, providing a style that maximizes turns on your lingerie floor year-round while serving post-op clients with the utmost dignity.
See More Anita Collections in Their Spotlight on Lingerie Briefs
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