Harry Rosen is getting ever closer to taking the wraps off its new Toronto flagship.
The three-story, 38,000-square-foot store at 153 Cumberland Street is now expected to open on Sept. 21. When that happens, it will mark a major milestone for the storied menswear retailer which is exiting its longtime home on Bloor Street for this new location. The two locations are less than 650 feet apart.
Located in the heart of Yorkville overlooking the Village of Yorkville Park, the new flagship is designed to be more intimate and encourage customers to spend time, relax and build relationships with the Harry Rosen staff. Although the Bloor Street store is approximately the same size as the new flagship, it is on five levels and not as easy to shop.
The new flagship is the centerpiece of the company’s multiyear $50 million investment to reimagine its fleet of stores in Canada. So far, it has opened next-generation stores at the West Edmonton Mall in Edmonton; First Canadian Place in Toronto and Oakridge Park in Vancouver. The physical store reinvention follows years of digital transformation and is evidence of the company’s belief in omnichannel retailing.
“For more than 70 years, our business has been built on relationships,” said Larry Rosen, chief executive officer of Harry Rosen and son of the late founder. “This new flagship is a reflection of where Harry Rosen is today and where we’re headed. While the way that clients shop continues to evolve, what hasn’t changed is our belief that exceptional service, trusted expertise and human connection are at the heart of the luxury retail experience.”
Zegna is one of the brands that will get a shop in the new store.
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The new store was designed by Dkstudio Architects and is inspired by Italian art, architecture and culture. It also leans into the company’s strong tailored clothing heritage. The main entrance on Cumberland Street is inspired by Turin and Northern Italy and features Italian marble, walnut and bronze framing a dramatic central staircase and atrium. The staircase was designed to mimic a suit, with a minimal exterior and walnut lining.
The second floor is based on Rome and features spaces for several of the luxury brands sold at the shop including Zegna, Tom Ford, Canali, Giorgio Armani, Kiton and Berluti. There’s also a dedicated fragrance shop featuring Creed.
Tailored clothing continues to be a hallmark of the store.
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The third floor houses a private client suite loft space and a made-to-measure consultation area with marble and bronze tailors’ tables.
The flagship, which also has an outdoor event patio overlooking a park, will be introduced to customers this fall through cultural and community programming including “Sundays With Harry” lifestyle experiences.
The store also sells a wide assortment of footwear.
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“This flagship is all about creating a place where clients want to spend their time,” said Ian Rosen, president, chief operating officer and the third generation of the family in the business. “We want every visit to feel truly personal, carrying forward the way Harry made people feel from the very beginning: taken care of.”
Harry Rosen opened in 1954 as a 500-square-foot men’s shop in Toronto and has grown into a 19-store national retailer.
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