When it comes to building a stylish wardrobe, it’s easy to focus on the pieces everyone can see. Tailored shirts, premium denim, versatile trainers and quality outerwear often take centre stage. Yet the foundation of every great outfit starts with something much more understated: comfortable, well-made underwear. Ben Sherman understands this better than most, introducing a fresh collection of premium trunks that combine timeless design with everyday practicality.
Known worldwide for its rich British heritage and unmistakable Mod influence, Ben Sherman has spent more than six decades creating menswear that balances classic styling with modern functionality. That same philosophy now extends to the brand’s latest underwear collection, offering men an easy way to upgrade one of the most overlooked areas of their wardrobe.
Rather than chasing bold gimmicks or oversized branding, the new collection focuses on quality materials, refined detailing and dependable comfort. Each three-pack is designed to become an everyday staple, delivering the fit and durability needed whether you’re commuting, travelling, working from home or heading to the gym.
Made from a soft stretch jersey blend comprising 95% cotton and 5% elastane, every pair offers breathable comfort alongside just the right amount of flexibility. The trunks feature a short leg cut with a regular waist, creating a supportive fit that moves naturally throughout the day without feeling restrictive. The cotton-rich construction also makes them an ideal year-round choice, providing softness against the skin while maintaining shape wash after wash.
One of the standout options is the Mod Signature Stripe Trunks, available in a selection of colourways. Inspired by the brand’s iconic Mod heritage, the collection pairs clean solid-coloured trunks with Ben Sherman’s instantly recognisable signature striped waistband. The jacquard-branded waistband not only adds subtle visual interest but also delivers a secure, comfortable fit that won’t dig in or lose its elasticity over time.
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For those who prefer a more understated aesthetic, the Tonal Block Trunks provide an equally versatile alternative. Featuring complementary tonal shades and subtle branding, they’re perfect for men who appreciate minimalist design while still wanting premium construction and everyday comfort.
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Across the range, Ben Sherman avoids unnecessary embellishments in favour of thoughtful design choices. Flat, comfortable seams help reduce irritation during long days, while the stretch cotton fabric provides enough flexibility to support active lifestyles without sacrificing softness. It’s exactly the sort of underwear that quietly gets on with the job, comfortable enough that you’ll barely notice you’re wearing it.
The three-pack format also represents excellent value. Rather than buying individual pairs, shoppers can refresh their underwear drawer with coordinated colours and consistent fit, making it easier to maintain a collection of reliable everyday essentials. Available in multiple sizes, the trunks are designed to cater to a wide range of body shapes while retaining the tailored feel that Ben Sherman is known for.
Of course, there’s also the heritage factor. Since launching in the 1960s, Ben Sherman has become synonymous with British style, embraced by generations who appreciate clothing that blends smart design with authenticity. From its iconic Oxford shirts to contemporary casualwear, the label has consistently delivered wardrobe staples that never feel over-designed. These new trunks continue that tradition, translating the same clean aesthetic into an everyday essential.
As more men invest in better-quality basics, underwear has become just as important as the clothes worn on top. Comfortable foundations can genuinely improve how clothing fits and feels throughout the day, making premium underwear a worthwhile investment rather than an afterthought.
Ben Sherman’s latest trunk collection proves that even the simplest wardrobe essentials deserve thoughtful design. With soft stretch cotton, supportive construction, understated branding and subtle nods to the brand’s Mod heritage, these three-packs strike an ideal balance between comfort, durability and timeless style.
Whether you’re replacing tired basics or simply looking to elevate your everyday essentials, Ben Sherman’s latest underwear collection is a smart addition to any modern wardrobe.
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