Men’s fashion week in Paris for the spring 2027 season coincided with an unprecedented heat wave, with temperatures well over 100 degrees Fahrenheit most days.
WWD asked showgoers how they’ve been coping — and where they draw the line in terms of hot-weather dressing. Here’s what they had to say:
Maluma: My advice to survive the heat wave is to have a good amount of water close to you.
Willy Chavarria: I’ve had a rule for myself that when I turned a certain age, I was not going to wear shorts in public. I’d wanted to be a little more of a gentleman, but in these last few days in Paris, I’m like, forget it, I have no choice. And we’ve been working 12, 15 hours a day in sweltering heat, so it’s had a huge impact on the styling. But it’s also had a huge impact on me wearing shorts, because I’ve been working in my boxer shorts for the last two weeks.
Bright: I have this new technology [electric handheld fan] and it has helped me a lot.
Bright at the AMI Paris men’s spring show
Arnold Jerocki/Getty Images for AMI Paris
Guru Randhawa: Stay cool inside, be nice to everybody, be human to everybody, and everything else will fall into place.
Tyler Kolek, New York Knicks: I always like to stay in the shade. Normally one side of the street is shady….A good pant, you can never sacrifice that. Obviously jeans are a little heavy for this weather, maybe some linens.
Nick Wooster: I think the only possible solution is a white shirt — not a T-shirt, a white shirt. I’m not giving up shorts — not under any circumstances. Also, I have never been a fan of linen until this season.
Rie Harui, creative director of Yohji Yamamoto by Riefe: I don’t stay cool. I just accept that Paris turns into a sauna during fashion week. No matter how hot it gets, I won’t give up wearing jewelry. Even in a heat wave, I feel incomplete without it.
Edward Buchanan: I am not going to everything. I’m pacing myself, I’m staying hydrated and my guilty pleasure is taking a car with air conditioning to shows. I wear long-sleeved shirts — not a shoulder on me — I’m not Puritan, it’s just my thing. Even if it’s pushed up [to the elbow], it’s a full sleeve for me.
Alexandre Samson: I work at the museum, especially in the archives. When out, I never forget a hat. In summer against heatstrokes — and in winter, it fends off colds.
Ahmed Hassan: In Riyadh its 50 [degrees Celsius] so we’re used to it. We’re fine.
Mihara Yasuhiro: In Japan we have what we call “water paper,” so we keep it on around our necks to cool down. I brought some here.
Steven Martinez of The Martinez Brothers: Ask the guy with the boots and all the layers on (pointing to his brother Chris).
Chris Martinez of The Martinez Brothers: I’m just thinking of being in the North Pole right now or of winter in New York, but it’s hard, the beads are coming down my face.…I would never wear anything without socks.
Milton de la Rosa of Latin Mafia: We’re just not cool. I have a coat but I’m wearing shorts, it’s a middle ground.
Diane Pernet, founder, A Shaded View on Fashion Film: It’s extremely difficult. I have my parasol and I have an electric fan, but you know, those electric fans, the ones you charge, they’re useless. The guy told me five hours, it lasts maybe half an hour, and my phone keeps shutting off.
I heard that in a couple years it’s gonna be 50 degrees [Celsius] in Paris in the shade. Can you imagine? Don’t you think it’d be good if they changed the timing for men’s and couture to May, maybe? Because it’s not going to get better.
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