As the children’s fashion industry prepares for another exciting season, Playtime Paris returns with a fresh new concept that promises to transform the traditional trade show experience into something truly unforgettable. This summer, Playtime introduces Playtime Fest, a vibrant celebration where fashion, creativity, lifestyle, and music come together to create an inspiring environment for brands, buyers, and industry professionals from around the world.
Taking place in Paris from June 28–30, Playtime Fest will welcome more than 260 fashion and lifestyle brands from 33 countries, presenting their Spring/Summer 2027 collections in an atmosphere designed to inspire discovery, collaboration, and innovation.
Junior Style Goes Behind the Scenes
Junior Style is delighted to announce that our very own ambassador, Michele Solecki, will be reporting exclusively from Paris throughout the event. Michele will bring our readers front-row access to the latest trends, brand discoveries, industry insights, and behind-the-scenes moments directly from the show floor.
From emerging labels to established industry leaders, Michele will be highlighting the collections, conversations, and innovations shaping the future of children’s fashion and lifestyle.
The Festival Spirit Arrives at Playtime
Following a season centered around connection and collaboration, Playtime’s new manifesto embraces celebration, creativity, and collective energy.
“Playtime Fest” transforms the trade show into a multi-sensory experience where fashion sets the rhythm. The concept encourages visitors to slow down, discover, connect, and be inspired by unexpected encounters and fresh ideas.
Music serves as the universal language that unites exhibitors, buyers, creatives, and families, creating an atmosphere where business and inspiration naturally come together.
As the organizers describe it, Playtime Fest is more than an event—it’s a moment where fashion, music, children, family, and lifestyle create the perfect harmony.
Europe’s Leading Children’s Fashion Trade Show
For nearly two decades, Playtime has established itself as the global reference for the children’s fashion and lifestyle market. Through its international trade shows and digital ordering platform, OrderWizz, Playtime connects brands and buyers year-round while maintaining the intimate and inspiring atmosphere that has made it a favorite among industry professionals.
This season’s Paris edition continues to reflect the evolving needs of modern families with a carefully curated selection spanning:
Fashion
Footwear
Accessories
Lifestyle
Parenthood
Toys
Décor
Wellness
Swimwear and Beachwear
The exhibitor mix includes:
65% Fashion
20% Shoes
10% Lifestyle
5% Swimwear & Beachwear
With 74% returning brands and 26% new exhibitors, buyers can expect a balanced mix of trusted favorites and exciting discoveries.
International Talent Takes Center Stage
This season’s top exhibiting countries include France, Spain, Denmark, Portugal, The Netherlands, Italy, the United Kingdom, Australia, the United States, and Brazil.
Particularly exciting is the growing international presence from Australia and Brazil.
Trend Spaces Not to Miss
Visitors will discover three dedicated trend spaces designed to guide buyers through the season’s key directions.
Fashion Trend Space
Developed exclusively for Playtime by trend forecasting agency Future Snoops, this area explores two major Spring/Summer 2027 themes:
Happenstance and Lull
Lifestyle Trend Space
Created by art director and scenographer Fanny Petit, this immersive installation explores our earliest musical memories through a sensory experience.
First Timers Trend Space
Dedicated to emerging brands exhibiting at Playtime Paris for the first time, this space showcases standout products selected by industry experts.
Creativity Beyond Fashion
Playtime continues to celebrate creativity beyond product collections.
The Creative Studio will bring together twelve illustrators presenting their latest print collections and collaboration opportunities.
Visitors will also discover installations by artists François Grange and Carlyn Eden, whose multidisciplinary works explore themes ranging from human connection and performance to marine ecosystems and environmental awareness.
Festival Highlights
The Playtime Fest experience extends well beyond the exhibition booths.
Visitors can enjoy:
A live collaborative mural by artist Pauline Lemberger
Curated exhibitor-inspired playlists throughout the show
Festival-style fashion spotlights shared across Playtime’s social channels
Children’s workshops hosted by Lamprini and Poupette Biscuits
Festival beauty pop-ups featuring glitter makeup and temporary tattoos
An evening cocktail celebration with a live DJ set
Industry professionals can also participate in exclusive networking and educational opportunities, including:
Coffee meetings with Kidding Agency
Brand image consulting sessions with Studio Unika founder Grethel
Future Snoops trend presentations
One-on-one forecasting consultations with trend experts
Good Vibes, Good Business
As the children’s fashion industry continues to evolve, Playtime Fest offers a refreshing approach that combines commerce, creativity, and community. By blending the energy of a music festival with the expertise of an international trade show, Playtime Paris creates an environment where inspiration and business thrive together.
For buyers seeking the next breakout brands, trend-forward collections, and meaningful industry connections, Playtime Paris remains the destination to discover the future of children’s fashion and lifestyle.
Stay tuned to Junior Style throughout the show as Michele Solecki brings exclusive coverage from Paris, showcasing the brands, trends, and moments that will define Spring/Summer 2027.
Playtime Paris
June 28–30, 2026
Paris, France
Follow Junior Style for exclusive reporting, interviews, trend highlights, and behind-the-scenes coverage direct from Playtime Fest Paris.
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