London-Based Design Studio Reimagines Unsold Vintage Clothing for Rokit.
About Rokit Originals
Rokit Originals is a London-based rework atelier specialising in reworked vintage clothing made from reclaimed textiles. By specialising in one-of-one pieces and limited small-run collections made in-house, they place a strong emphasis on longevity, individuality and responsible production through waste reduction, innovative design and durable craftsmanship. They blend sportswear, relaxed tailoring and 90s streetwear into their designs to develop bold silhouettes and thoughtful reconstruction not seen in reclaimed fashion before. Originals creates sustainable life wear that can be a staple in your wardrobe. Upcycled from second-hand garments, each piece is completely unique. With a genuine passion for the potential of used clothing, each piece is made of 100% preloved textiles, making a positive impact on our planet.
Rokit Originals showcases their design and manufacturing capabilities by bringing beautiful and thoughtful finishing touches while helping bring new life to old designs. Crafted from reclaimed denims, leathers and suede, these collections align their passion for design with a mounting concern for declining global resources.
Brier Holloway
Brier Holloway is the London-based Creative Director and Design Lead at Rokit Originals, the upcycled fashion label from Rokit Vintage. Their work sits within the sustainable and reworked fashion space, with a focus on elevated vintage and contemporary streetwear-inspired silhouettes. Brier’s background includes fashion design and creative direction projects linked to independent London fashion labels and sustainable design initiatives.
“My vision for Rokit Originals is to create bold, clean designs that exhibit the amazing vintage product we have to work from. By pulling from my background in street/skate clothing I want to change the stereotype of rework fashion by blending classic 90’s shapes with modern ideas. To make rework garments accessible to everyone, whether you need something for a night out or something for the office, RO’s rework can be flexible across all lifestyles.” – Brier Holloway
About Rokit Vintage
Rokit is one of the UK’s most iconic vintage clothing retailers, celebrated for its extensive and eclectic selection of vintage, curated second hand and retro fashion. Founded in the 1980s, Rokit has grown from a single market stall into a national chain with a loyal following among fashion enthusiasts, collectors, and those seeking sustainable, unique style. Rokit champions eco-conscious shopping by promoting vintage fashion as a sustainable alternative to fast fashion. Each store offers a unique blend of items available to a worldwide audience, curated to appeal to local tastes while staying true to the brand’s retro ethos. Shopping at Rokit is designed to be interactive and fun, many customers enjoy exploring and discovering hidden gems in each unique store. Rokit has played a key role in preserving vintage fashion culture in the UK. Its Covent Garden, Camden, Brick Lane stores in particular, are cultural landmarks for locals and tourists alike, while the expansion to cities like Cardiff reflects the growing demand for sustainable and unique clothing options outside London. The website shipping – now international – has sustained 30% growth year on year.
Closing The Loop on Textile Waste
Sister Company Transco, together with the team at Rokit, sifts through tons of clothing and second-hand products to bring you the very best in trend-led vintage fashion. Only the best vintage items make it to the shopfloor. Rokit Originals is their answer to the rest.
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