Illustration by Chandler Bondurant
With its opening ceremony on the books, Olympic athletes have taken to the stadiums of Milan and the slopes of Cortina—and we’re watching their kit as closely as their performances.
There’s a long history of homegrown designers and brands outfitting their nation’s team, starting with Halston’s designs for Team USA at the 1976 Montreal Summer Games. That torch was passed (pun very much intended) to Ralph Lauren in 2008, and other nations have since developed long-running relationships with native brands, like Ben Sherman for Team GB and Emporio Armani for Team Italy. In addition to designers creating opening and closing ceremony outfits and even gear worn during the competitions, the Olympics has developed its own relationships with brands like Omega, which, since 1932, has had the honor of being the event’s official timekeeper.
We’ve taken a sweep for what the 2026 Games have to offer, with clothing and accessories from Polo Ralph Lauren, Emporio Armani, Goyol Cashmere, and more below.
Polo Ralph Lauren Team USA Closing Ceremony Jacket
Image Credit: Polo Milano-Cortina marks the 10th consecutive Olympics that Polo has provided kit for Team USA. This graphics and logo-heavy puffer jacket worn for the closing ceremony calls back to the Polo Sport outerwear of the early ‘90s.
Akoni Spitzer Sunglasses
Image Credit: Akoni Part of an Olympics-inspired “Altitude” collection, Akoni’s Spitzer shades combine a slightly squared-off, triple-bridge design with integrated shields and knurled temples for greater durability.
Omega Seamaster 37mm
Image Credit: Omega Omega bears the distinction of being the official timekeeper of the Olympics since 1932 and has marked the nearly century-long relationship with a Milano-Cortina capsule. Among its gems is this riff on the makers’ archival Seamaster 37mm, which bears a commemorative Olympic medallion on the back of its polished case.
Goyol Cashmere Team Mongolia Mountain Sweater
Image Credit: Goyol Cashmere Team Mongolia was the breakout sartorial star of the 2024 Paris Games, and is looking strong for the current winter iteration. Of particular note is this Goyol sweater made from—you guessed it, Mongolian cashmere—knit to depict a nomadic village lying below a sweeping vista of snow-covered mountains.
Le Coq Sportif Unisex Water-Repellent Saharan Puffer Jacket with Hood
Image Credit: Le Coq Sportif Le Coq Sportif—which caused a minor stir when it dethroned Lacoste as the official outfitter to Team France in 2022–has continued to carry the torch with considerable élan. Among the more fashion-forward pieces from any country, its unisex Saharan puffer features safari style pockets, an integrated belt and baby blue enamel snaps that look like polka dots at first glance.
Ben Sherman Team GB Union Flag Knitted Track Top in Ivory
Image Credit: Ben Sherman For Team GB Ben Sherman’s reinterpreted its iconic track top design as wool knitwear. A jacquard-knit Union Jack graphic at is center is Cool Britannia at its very best.
Lululemon Team Canada Men’s Alpaca-Blend Jacquard Sweater
Image Credit: Lululemon To provide Canadian players with something cozy to slip into during media appearances, Vancouver-based Lululemon has made this oversized, alpaca-blend sweater with a delightful flecked effect.
Team Italy EA7 Emporio Armani Bomber Jacket
Image Credit: Team Italy This is the seventh consecutive Olympics for which Emporio Armani has dressed Team Italy, and the first since its founder’s passing last fall. Their 2026 assortment features this bomber with an oversized, knit funnel collar in the colors of the Italian flag and the word “ITALIA” appliquéd across the back.
Dale of Norway Team Norway Cortina Men’s Ski Sweater
Image Credit: Dale of Norway At a time when loud, tech-fabric sports gear reigns supreme, it’s refreshing to see natural fabrics and traditional patterns. Dale of Norway has outfitted its nations skiers with these simple quarter zips made from 100% free-ranging Norwegian wool on the exterior and fine merino wool on the inside.
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