Wicked Fabulous reinforces its position as a purpose-driven LGBTQ+ jewelry and apparel brand. The Hull-based company was founded by a gay couple that has been together for 24 years, and recently, it made its redesigned website available to the public.
Wicked Fabulous enhanced its digital presence with improved accessibility features, mobile optimization, and an aesthetic that is loud about queer pride. The platform showcases the company’s signature collections, including natural stone healing bracelets, zen-inspired pieces, and bold pride accessories. Wicked Fabulous’ approach to business also involves a philanthropic emphasis, with the brand donating 10% of jewelry sales to LGBTQ+ youth organizations.
The June launch of the brand’s website strategically coincides with Pride Month, with proceeds supporting both local Hull Pride and Boston Pride for the People initiatives.
Image Credit: Wicked Fabulous
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