sloggi have always been a firm believer that nothing should hold us back. Not other people’s expectations, not your own doubts or fears – and definitely not restrictive, uncomfortable underwear.
They don’t want you to have to worry about underwear that’s too expensive – or suspiciously cheap. They also don’t want our products to cost the earth, or to take advantage of the people making them.
That’s why they’re launching SLG Good + True Bodywear, our new signature collection for men. It’s a range of essential basics that tick every box, from comfort to value to sustainability. Picking up some new SLG underwear will always be a no-brainer, and give you peace of mind whenever you choose it.

It’s made with SLG GoodSoft technology, which is super-soft, fabulously flexible and wonderfully durable. You can see the premium workmanship in everything from the smooth seams to the wide hemlines, while the ergonomic design is flattering to every physique. And, of course, it’s GOTS-certified, so you know it’s sustainably made, as well as fairly priced.

They’re timeless styles include a T-shirt, Tank Top, Briefs, Trunks, Boxer shorts and Socks – so everything you need to restock your underwear in one go. It’s available in Charcoal, Beech, Blue Black and Rock, for a modern colour palette with endless options.
Buy it once, wear it forever.
Pick up the new SLG Good + True Bodywear range online where prices range between £18- £29 and all styles are available to purchase at: uk.sloggi.com
About sloggi
sloggi® brings true comfort to people’s everyday by creating the most wearable, innovative bodywear in the world. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivalled comfort across multi-faceted intimate apparel ranges for both women and men across Europe, Asia, US and Canada.

Parent company, the Triumph Group, serves 40,000 wholesale customers and sells its products in 3,600 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).

