To help you take advantage of these last-chance deals, we’ve put together this guide of the best prime day beauty deals 2023—spanning skin, hair, wellness, fragrance, and makeup must-haves. Plus, our beauty editors have provided their personal recommendations for shopping the sale. Go forth and seize Prime Day while you still can. And be sure to pursue Amazon’s Prime Day clothing deals before those vanish too.
The Best Prime Day Beauty Deals, By Category
Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
Prime Day Deals on Hair Growth Products
Did you know that its possible to achieve healthier, longer, thicker hair right at home? Experts, from dermatologists to trichologists, explain that a carefully selected hair growth product can work wonders. Generally speaking, the pros recommend reaching looking for ingredients like minoxidil, peptides, biotin, caffeine, rosemary, ginger root, red leaf clover, and basil leaf to promote a healthy hair growth cycle. This goes for traditional hair care, like Mielle’s viral oil powered by the restorative benefits of rosemary oil or Nutrafol’s efficacious capsule supplements; though with serums by Vegamour, you can spur growth on your lashes and eyebrows too.
Prime Day Deals on Dyson Hair Tools
Certainly, Dyson’s assortment of hot tools are some of the most anticipated deals during Amazon Prime Day. Luckily, the Corrale straightener and Supersonic Origin—a simplified version of the brand’s acclaimed hair dryer—are currently marked down. Add to cart now before the savings end.
Prime Day Hair-Care Deals
Consider this the season of your best hair yet. Strong locks begin on wash day. Act+Acre’s shampoo and conditioner duo will revive thirsty strands, while Kenra’s mist quickens any blow-dry. To style, on the other hand, Tigi’s wax stick delivers a soft hold for that enviable updo, while Kenra’s mousse tames unwanted frizz. In any case, just be sure to give your mane a moisture boost with oils by Nuxe and Mielle—the latter of which is known to promote hair growth thanks to the transformative powers of rosemary oil.
Prime Day Beauty Tool Deals
Few things supplement a skin or hair regimen quite like a high-tech device. Thankfully, there is a crop of options available to achieve professional-grade results right at home. Interested in upgrading your arsenal of hair tools? Add the Hot Tools Marcel iron to cart ASAP. Perhaps even revisit old classics like Revlon’s buzzy blow dryer brush. Those interested in facial sculpting should remember that any routine can be enhanced by microcurrent technology. NuFace’s treatment is the cult-favorite approach, while the Solawave is making waves for combining four treatments into one compact wand.
Prime Day Deals on Hairstyling Tools
Nothing’s better than stepping out of a salon with a spring in your step and a bounce in your hair — except, perhaps, achieving that feeling at home. This Amazon Prime Day, coveted hot tools are available at a steal, making it easier than ever to get an epic blow dry sans a professional stylist. Aside from the aforementioned Dyson deals, score savings on the GHD Hair Straightener that Anne Hathaway’s hairstylist Adir Abergel swears by and a styling brush that acts as a portable glam squad—drying, smoothing, and curling in one fell swoop. If it’s volume you’re after, there’s a round brush that’s gone viral for its full-bodied, salon-rivaling blowouts. For a real power move, pair these tools with the best Prime Day hair-care products, then flip your hair accordingly.
Beauty Editor’s Picks
Having a 22-step bedtime routine has become a personality trait at this point. (Kidding?) In any case, I say it here as proof that I love testing—and incorporating—beauty products into my routine in any way I can. Of all the bits and gadgets I’ve tried over the years, the picks below have earned permanent spots in my vanity and are, fortunately, on sale during Prime Day. Garnier’s micellar water to remove stubborn mascara, RoC’s eye cream to brighten my dark circles, Peter Thomas Roth’s pumpkin-infused mask to unclog my pores, and Tatcha’s mist for a quick moisture boost. Oh, a vitamin C serum by Sunday Riley and sunscreen by EltaMD are non-negotiables, too.
Dermatologist Skin-Care Picks
Dermatologists have long topped our list of trusted beauty shopping consultants. After all, they give skincare recommendations for a living and can sagely advise on which drugstore salves work as well as any clinical treatment—and which department-store buys are worth their weight in active ingredients. For Amazon Prime Day, we leaned on the medical pros to help us vet the beauty deals that don’t only bring the thrill of a good discount. From a retinol serum that soothes skin while softening fine lines and wrinkles (and comes in display-worthy pink capsules, no less) to a hyaluronic acid-rich potion that lifts the skin in eight hours and a multitasking moisturizer with SPF 30, these are just the Amazon beauty deals the doctor ordered.
Prime Day French Pharmacy Finds
The one rule of traveling to France? Leave enough room in your carry-on for loads of pickups from les pharmacies Française. Beauty insiders know that the pharmacies are packed with some of the industry’s best skin and hair care products. Picks by Caudalie, Embryolisse, and La Roche-Posay are some of our favorites, and, fortunately, marked down on Amazon.
TikTok Made Us Buy It
The effects of TikTok are nearly inescapable at this point, especially in the beauty sphere. The app has the ability to bring products to virality at lightning speed because they’re just that good. The celebrity and editor-approved Laneige lip treatment is one such product, as is CosRx’s snail mucin-powered, glass skin-achieving essence. Users also often rave about Mediheal’s toner pads—specifically the tea tree option, to calm sensitive, acne-prone skin. Hair care is popular on the platform too—of the items on sale now is Arvazallia’s hair mask that helps improve hair’s manageability, softness, and shine.
Prime Day Retinol Cream Deals
Why use a retinol cream you ask? “Retinol signals your body to produce collagen and new cells for firmer and smoother skin, while also reducing hyperpigmentation and clogged pores,” dermatologist Dr. Anne Chapas previously detailed of the ingredient’s multitasking capabilities. Oft considered the gold standard to combat signs of aging (re: smooth fine lines or brighten dark spots), it’s one of those things experts will not hesitate to recommend incorporating into your nightly regimen. Whether you’re a beginner or looking for new retinol to try, these options by CeraVe, Paula’s Choice, Medik8, and SkinMedica are our favorites; and if you want to learn more, turn to our full retinol guide.
Prime Day K-Beauty Product Deals
It’s often that the best Korean skin-care products are the secret to clear, supple skin. Powered by innovative ingredients like snail mucin centella asiatica, and royal jelly, each of the formulas is sought-after stateside for a fresh take on skin-balancing. Thankfully, getting your hands on K-beauty products nowadays does not require a trip ‘round the world. Discover some of the industry’s best and brightest on Amazon—where many of which are marked down ahead of Prime Day.
Prime Day Wellness Deals
Those looking to improve their overall wellness can find a wide variety of picks to choose from, too. For example, there are plenty of vitamins and supplements that can enhance any lifestyle. We know or collagen supplements, like Vital Protein’s powder, contain complexion- and immune system-boosting benefits. Or, there are women’s multivitamins by Nature Made formulated to bridge nutritional gaps or greens powders by Garden of Life that help add vitamins, minerals, and nutrients missing from your diet. As for physical well-being, few things can improve a workout like a good yoga mat—Manduka’s is cushiony for a stable yoga or pilates practice.
Prime Day Deals on Beauty Sleep Products
If anything’s more coveted than a great beauty deal, it’s getting a solid eight hours of sleep. This Amazon Prime Day, why not combine both — and throw in some glowy skin, while you’re at it? Consider a silky sleep mask and humidifier that make it easier to sleep, and a pillow spray that feels like an olfactory lullaby—all helpful picks that are currently on sale. On skincare, You may supercharge your beauty sleep with some overnight wrinkle repair, or indulge in a pre-bedtime lip treatment that allows you wake up to a smoother, fuller pout. But whatever you do, don’t sleep on these deals: They disappear tonight.
Prime Day Makeup Deals
Though your makeup routine likely changes seasonally or based on the day’s plans, there are some products that will be useful even as trends pass. For example, a reliable concealer is a must year round, like Maybelline’s formula, which is known to veil dark circles. Then, awaken your gaze with a coat of L’Oréal’s Lash Paradise Mascara and accentuate your lips with a swipe of vibrant lipstick by Revlon.
Prime Day Body-Care Deals
Proper skincare doesn’t end at the neck. (Just ask any glowing French woman.) As you’re browsing beauty deals this Amazon Prime Day, stock up on items that will set you up for full-body radiance. From a hydrating handwash with a naughtily indulgent scent to a multitasking beauty balm that makes legs, eyes, and lips gleam, and a dermatologist-recommended drugstore pick to smooth out bumps and roughness, here are the body-care deals to take advantage of now.
Prime Day Fragrance Deals
Whether you’ve found your signature scent or are on the hunt for the best perfumes for women or colognes for men, consider Amazon’s fragrance marketplace. Jimmy Choo’s eau de parfum is warmly sweet through top notes of orange and pear opposing orchid and patchouli. Azzaro’s The Most Wanted, on the other hand, is often described as a seductive and spicy cologne, led by red ginger, woods accord, and bourbon vanilla. Or, consider a fresh take on parfum—natural-based creations by Clean Researve crafted from vegan, eco-conscious, sustainable ingredients. Ouai’s aroma is intriguing, too—basically bottling the scent of the brand’s cult-favorite hair oil.